With the reopening of the newly renovated headquarters in Antwerp, Belgium in 2020, we wanted to revitalize our entire brand identity, looking at what’s ahead with respect to what lies behind.
Last year, our journey with Butch Tailors started. Their task: to design a new uniform for our pilots.
Butch Tailors has been manufacturing quality garments since 1956. We described to them what our requirements were for our pilot’s uniform. The result was specially developed for FLYINGGROUP, to suit modernists and traditionalists alike. Bespoke tailoring, hard wearing durable fabrics, not mass-produced. Fitting perfectly within FLYINGGROUP’s sustainability plan.
The new uniform has been developed specially for everyday wear with practicality being key for our crew. A comfortable and breathable fabric for corporate wear but with a luxury feel ensures timeless appeal.
The result is a smart sharp silhouette, the crew wears their new uniform with great pride.
DESTINED TO DELIGHT
About Butch Tailors
First the name was created by an important textile family. Later in the 90’s Dominique Vindevogel had the opportunity to acquire the name and knowhow. He became the director of the company with a specific vision seen throughout the DNA of the garments. He did it with the help of commitment, skills and traditions. Dominique Vindevogel’s vision of Butch Tailors was well thought through and he looked for the future instead of attempting to earn a quick profit. When other brands cut back on production, Dominique Vindevogel knew to retain his main asset, his experienced professionals. Without these people and their experience Dominique Vindevogel would be nothing more than an ordinary brand today. One can say that in a way, all Butch Tailors products look like their creator. They reflect stern gentlemanly qualities to be perfect in every detail. Butch Tailors continues its steady course and continually gains new customers. Something has obviously been done in the right way.